To: MAYOR AND CITY COUNCIL
From: ELIZABETH HAUSE, WATERFRONT AND COMMUNITY SERVICES DIRECTOR
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DISCUSSION AND POSSIBLE ACTION REGARDING THE NIKE AFTER DARK TOUR HALF MARATHON EVENT SCHEDULED FOR OCTOBER 24, 2026
RECEIVE AND FILE A PRESENTATION FROM NIKE, INC. REGARDING EVENT LOGISTICS, COMMUNITY OUTREACH, AND PLANNED MITIGATION MEASURES
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EXECUTIVE SUMMARY
On July 7, 2026, the City Council approved a License Agreement with Nike, Inc. (Nike) for the Nike After Dark Tour Half Marathon to be held on October 24, 2026. The event will utilize Seaside Lagoon and the adjacent parking lot as its headquarters and include a race course through portions of Redondo Beach and neighboring communities.
This item provides an opportunity for Nike to present the final event details to the City Council, including event operations, traffic management, public safety coordination, community outreach, and measures to mitigate impacts to affected residents, businesses, and waterfront visitors. The presentation will also provide an opportunity for the Council to ask questions regarding event preparations and Nike's coordination with the community ahead of race day.
BACKGROUND
Nike selected Redondo Beach as the host location for the Los Angeles stop of its Nike After Dark Tour, a nighttime running series celebrating women's participation in sport. The half marathon is scheduled for Saturday, October 24, 2026, and is expected to attract approximately 12,000 participants. The race will begin and end at the King Harbor Waterfront, with a course extending through portions of Redondo Beach, Hermosa Beach, and Torrance.
On July 7, 2026, the City Council approved a License Agreement with Nike authorizing use of Seaside Lagoon, designated parking facilities, portions of Harbor Drive, and other identified public areas for event activities. Under the Agreement, Nike will pay a $320,000 license fee and reimburse the City for all municipal service costs associated wit...
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