To: MAYOR AND CITY COUNCIL
From: GREG KAPOVICH, WATERFRONT & ECONOMIC DEVELOPMENT DIRECTOR
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ADOPT BY TITLE ONLY RESOLUTION NO. CC-2312-130, A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF REDONDO BEACH, CALIFORNIA, RENEWING THE AGREEMENT WITH REDONDO BEACH TRAVEL & TOURISM (RBTT) TO ADMINISTER THE REDONDO BEACH TOURISM MARKETING DISTRICT
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EXECUTIVE SUMMARY
On August 21, 2018, the City Council approved the establishment of the Redondo Beach Tourism Marketing District (RBTMD) for an initial five-year term, which levies assessments to participating hoteliers to provide a dedicated revenue source to lodging businesses to market Redondo Beach as a tourist, meeting, and event destination. Management of the RBTMD is the responsibility of the non-profit entity Redondo Beach Travel & Tourism (RBTT). The RBTT serves as the RBTMD's Owner's Association, manages the funds, implements the RBTMD programs, and provides annual reports to the City Council. The RBTT has managed the RBTMD since its inception in 2018. On July 18, 2023, the City Council renewed the RBTMD for a ten-year period beginning September 1, 2023. The proposed agreement allows for a renewal of the RBTT for continued management services to coincide with the City's ten-year extension of the RBTMD.
BACKGROUND
The RBTMD is a benefit assessment district that acts as a revenue source to help fund marketing and sales promotion efforts for Redondo Beach lodging businesses. This approach has been used successfully in other destination areas throughout the state to improve tourism and drive demand for additional room nights to assessed lodging businesses. The RBTMD was initially approved by City Council in 2018 for a five-year term. During the formation process, consultants worked with a steering committee comprised of local hoteliers and City representatives to create a Management District Plan (MDP), which established a framework for the tourism management district (TMD) including boun...
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