To: MAYOR AND CITY COUNCIL
From: ELIZABETH HAUSE, COMMUNITY SERVICES DIRECTOR
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APPROVE A LICENSE AGREEMENT FOR SPECIAL EVENT SERVICES WITH NIKE, INC. FOR THE NIKE AFTER DARK RUN HALF MARATHON EVENT SCHEDULED FOR OCTOBER 24, 2026
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EXECUTIVE SUMMARY
Nike, Inc. is proposing to host the Nike After Dark Run, a half marathon event, in Redondo Beach on October 24, 2026. The event would utilize Seaside Lagoon as the primary event venue and staging area and would include a race route through portions of Redondo Beach's waterfront and other various residential and commercial areas. The event is anticipated to attract thousands of participants and spectators and would be supported by extensive community outreach, traffic management, public safety planning, and event operations.
The proposed Agreement grants Nike the use of Seaside Lagoon, designated parking facilities, and a defined race route in exchange for a $320,000 license fee, reimbursement of all City service costs, and several community benefits, including a youth soccer clinic and complimentary race entries for City distribution. Following additional community outreach, Nike personnel will present the final logistical details of the marathon event at a City Council meeting in September.
BACKGROUND
Nike has selected Redondo Beach as the host location for the Los Angeles stop of its Nike After Dark Tour, a global nighttime running series designed specifically to encourage and celebrate women's participation in sport. Redondo Beach is one of only seven cities worldwide selected to host a 2026 Nike After Dark Tour event, joining London, Shanghai, Sydney, Mexico City, Manila, and Mumbai. The event series combines distance running with community, culture, and wellness, while creating an environment intended to encourage women to run together in a supportive nighttime setting.
The proposed event would occur on Saturday, October 24, 2026, and is expected to attract approximately 12,...
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