To: MAYOR AND CITY COUNCIL
From: GREG KAPOVICH, WATERFRONT & ECONOMIC DEVELOPMENT DIRECTOR
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DISCUSSION AND POSSIBLE ACTION REGARDING THE ANNUAL REPORT FROM THE REDONDO BEACH TRAVEL & TOURISM BOARD FOR THE PERIOD SEPTEMBER 2024 TO AUGUST 2025
ADOPT BY TITLE ONLY RESOLUTION NO. CC-2512-094, A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF REDONDO BEACH, CALIFORNIA, APPROVING THE REPORT OF THE REDONDO BEACH TRAVEL & TOURISM BOARD FOR THE PERIOD OF SEPTEMBER 2024 TO AUGUST 2025 IN CONNECTION WITH THE REDONDO BEACH TOURISM MARKETING DISTRICT
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EXECUTIVE SUMMARY
On July 18, 2023, the City Council renewed the Redondo Beach Tourism Management District (RBTMD) for a 10-year term. The RBTMD provides a dedicated revenue source to market Redondo Beach as a tourist, meeting, and event destination. Management of the RBTMD is the responsibility of Redondo Beach Travel & Tourism (RBTT), a non-profit entity. The RBTT manages RBTMD funds and implements the District's programs.
On October 17, 2023, the City Council renewed the Agreement with RBTT for a 10-year term for continued management of the RBTMD. In accordance with the RBTMD and the renewed contracts with the City, the RBTT is required to deliver an annual report. The report describes RBTT's recent activities, goals, and achievements.
BACKGROUND
In California, Tourism Management Districts are formed pursuant to the Property and Business Improvement District Law of 1994. This law allows for the creation of a special benefit assessment district to raise funds within a specific geographic area for activities, such as the promotion of tourism that benefit the proposed district. The formation of the RBTMD allowed lodging and tourism-related businesses within the City to organize their efforts to increase tourism.
Lodging businesses within the RBTMD assess themselves, and those revenues fund the services and marketing efforts that support the businesses within the District. General benefits of ...
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