To: MAYOR AND CITY COUNCIL
From: ELIZABETH HAUSE, COMMUNITY SERVICES DIRECTOR
TITLE
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DISCUSSION AND POSSIBLE ACTION ON THE STATUS OF OPERATIONS AT THE REDONDO BEACH PERFORMING ARTS CENTER AND OPTIONS FOR MAXIMIZING FACILITY REVENUE
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EXECUTIVE SUMMARY
As part of the strategic planning process, the City Council requested a review of the current operations at the Redondo Beach Performing Arts Center (RBPAC), along with an assessment of options to maximize facility use and revenue. This report provides the requested overview and staff recommendations on the facility changes and improvements that are most feasible and would have the greatest benefit to RBPAC operations.
BACKGROUND
The RBPAC is a 1,457-seat theater that hosts a diverse range of performances, including ballet, concerts, plays, corporate meetings, and a popular speaker series. Originally built as a high school auditorium and acquired by the City in 1984, the venue has undergone multiple upgrades, most notably a major renovation that ran from 2001 to 2003. Since that time, the RBPAC has operated as a rental facility with events managed, marketed, and ticketed by individual rental clients.
While the RBPAC has remained consistently booked, it faces growing challenges in staying competitive within the theater rental market. Many of the upgrades that made it state-of-the-art in the late 1990s and early 2000s are now aging, necessitating both near-term improvements and a broader strategy for enhancing and diversifying its use over time. The following review examines the theater's current status and explores opportunities to maximize utilization and revenue generation.
Current Status: RBPAC Fiscal Health and Facility Condition
Fiscal Status and Revenue
The Redondo Beach Performing Arts Center has been steadily recovering from the marked downturn that followed the COVID-19 pandemic. A number of reliable rental clients that had been slow to return to the stage are once again booking...
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