To: MAYOR AND CITY COUNCIL
From: JANE CHUNG, ASSISTANT TO THE CITY MANAGER
TITLE
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APPROVE AN AGREEMENT WITH BEACHLIFE FESTIVAL LLC FOR THE PROVISION OF SPECIFIED 2028 SUMMER OLYMPICS MARKETING DELIVERABLES FOR A ONE-TIME COST OF $40,000 AND THE TERM JULY 1, 2025 TO JUNE 30, 2026
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EXECUTIVE SUMMARY
In order for the City of Redondo Beach to participate in the 2028 Summer Olympics (LA28) in a meaningful way, it is essential to start marketing the City's venues, facilities and community assets as soon as practicable. With the first wave of Olympic teams evaluating potential venues in August, the City faces a compressed timeline to develop compelling, high-quality marketing materials and to establish a strong online presence.
To advance this effort, the Mayor established an Olympic Committee (which then formed a Marketing Subcommittee) where it was identified that contract marketing services would be needed to produce the critical content and materials. Accordingly, the City obtained two proposals for the required services. Of the two proposals, BeachLife Festival LLC provided the best combination of price and relevant experience.
It is recommended that the City Council approve a one-year, firm fixed-price contract with BeachLife Festival LLC (BeachLife) in an amount of $40,000 to produce marketing materials and to develop an online presence through a dedicated website and social media platforms. BeachLife's marketing team is uniquely positioned to meet the City's accelerated timeline, with a robust library of high-quality videos and still materials already in use for their own marketing purposes. These assets, combined with BeachLife's demonstrated success in attracting sponsors and large audiences, make them a uniquely qualified partner for this initiative.
BACKGROUND
LA28 presents three key opportunities for the City of Redondo: (1) serving as an official Olympic viewing venue; (2) hosting training and administrative facilities for n...
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