To: MAYOR AND CITY COUNCIL
From: ELIZABETH HAUSE, COMMUNITY SERVICES DIRECTOR
TITLE
title
APPROVE A LICENSE AGREEMENT WITH HARLEM IS POPPIN LLC FOR FIFA WORLD CUP 2026 WATCH PARTY SCREENING EQUIPMENT AND ADVERTISING OPERATIONS AT THE SEASIDE LAGOON
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EXECUTIVE SUMMARY
The F?d?ration Internationale de Football Association (FIFA) World Cup 2026 will take place from June 11, 2026 through July 19, 2026. In anticipation of the tournament, staff explored opportunities to activate the Seaside Lagoon as a community gathering space for public viewing of World Cup matches while maintaining regular summer Lagoon operations.
Following evaluation of multiple operational and equipment options, staff identified Harlem is Poppin LLC (HiP) as the preferred partner to provide, install, operate, and then remove a temporary large-format LED video screen and related audio/visual equipment at the Seaside Lagoon during the tournament period. HiP was introduced to the City by Jumbotron.
Under the proposed License Agreement, HiP would provide all equipment and operational support at no direct cost to the City in exchange for the exclusive right to sell advertising content displayed on the screen during non-match periods. The Seaside Lagoon would otherwise remain open for normal summer activities and recreational programming throughout the tournament period.
Staff recommends the City Council approve the proposed License Agreement with Harlem is Poppin LLC for FIFA World Cup 2026 watch party equipment and advertising operations at the Seaside Lagoon.
BACKGROUND
As part of ongoing discussions regarding activation opportunities surrounding the FIFA World Cup 2026 tournament, the City's Olympics and Special Events Subcommittee met several times with staff to evaluate potential options for hosting public watch party programming at the Seaside Lagoon. Discussions included consideration of temporary equipment rental, direct equipment purchase, expanded Lagoon programming o...
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