To: MAYOR AND CITY COUNCIL
From: JANE CHUNG, ASSISTANT TO THE CITY MANAGER
TITLE
title
DISCUSSION AND POSSIBLE ACTION REGARDING IMPLEMENTING A LICENSING AGREEMENT TO PRODUCE AND MARKET CITY-BRANDED APPAREL USING THE UPDATED CITY LOGO
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EXECUTIVE SUMMARY
The City's Strategic Plan includes an item directing staff to prepare a report for the City Council to discuss the next steps for implementing a licensing agreement to produce and market City-branded apparel featuring the updated City logo. This report provides an overview of approaches adopted by other municipalities and provides recommendations for the City Council's consideration.
BACKGROUND
On August 20, 2024, the City Council approved a contract with Innovent Law to prepare and submit trademark filings for the City's logo with the United States Patent and Trademark Office (USPTO). On March 12, 2025, filing applications were completed and submitted for the following classifications.
Classification
Description
16
Paper goods and printer paper items, including brochures, stationery, and adhesives
21
Cups, mugs, and other household containers
22
Packaging bags and sacks
25
Baseball caps, hats, sweatshirts, t-shirts, polos, and other attire
28
Holiday d?cor and ornaments
35
Administration of community services projects, inclusive of promotional material
37
Installation, maintenance, and repair of streetlights and outdoor public places, inclusive of construction site signs and notifications
38
Website and webpages
39
Bus transport and other modes of passenger transportation
41
Material related to educational services, events, production and distribution of videos, and rental of performing arts facilities
45
Material related to police and civil protection service
The total cost for trademarking the City's Logo was $14,900, which included the following fees:
Mark Fee (flat fee)
$1,800
First three classifications
$300
Additional classifications ($700 each)
$6,300 ($700 x 9)
Legal Service...
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