To: MAYOR AND CITY COUNCIL
From: JANE CHUNG, ASSISTANT TO THE CITY MANAGER
TITLE
title
DISCUSSION AND POSSIBLE ACTION REGARDING UPDATING THE CITY FLAG WITH THE NEW LOGO AND INCORPORATING THE NEW LOGO ON OTHER CITY MAINTAINED FLAGS AND PENNANTS
end
EXECUTIVE SUMMARY
The City's Strategic Plan includes an item directing staff to prepare a report for the City Council to discuss the process and cost associated with updating the City flag with the new logo and also incorporating the logo on other City-maintained flags and pennants. This report provides an overview of the purchasing process and a breakdown of the associated costs.
BACKGROUND
The current Redondo Beach City Flag originated from a 1999 City Flag Contest. At the time, the City did not have an official flag. Councilmember Bob Pinzler introduced the contest, after noting that mayors across California were invited to participate in a flag-bearing procession at the annual League of California Cities' meeting in October 1999. The winning design was created by Redondo Union High School art student Vanessa Pons.
In addition to the "standing" City flag displayed in the Council Chambers, the City maintains 10 flagpoles located at Aviation Park, Perry Park, Veterans Park, Wilderness Park, the Pier, the North Branch Library, the Fire Stations and at the Civic Center in front of the main Police Station. The City also maintains 22 colored pennants along the International Boardwalk. Additionally, there are banners displayed throughout the City that are typically provided by local businesses associations, with the City supplying and maintaining the mounting hardware.
In July 2024, the City Council approved a new official City logo following a community logo design competition. The City received 199 submissions from 76 applicants, and ultimately selected a design submitted by Stellen Design, LLC. To determine the costs of updating the City flag and other City-maintained flags and pennants with the ...
Click here for full text