To: MAYOR AND CITY COUNCIL
From: KEITH KAUFFMAN, CHIEF OF POLICE
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APPROVE AN ADDENDUM TO THE MARCH 16, 2021 AGREEMENT WITH ZENCITY TECHNOLOGIES US, INC., FOR PUBLIC OPINION AND ENGAGEMENT SOFTWARE, FOR AN AMOUNT NOT TO EXCEED $40,950 FOR THE TERM OCTOBER 19, 2021 THROUGH OCTOBER 18, 2022
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EXECUTIVE SUMMARY
Zencity provides public opinion and engagement tools for Cities and Police Departments across the United States. In early 2021, Zencity acquired Elucd and maintained the polling services that the Police Department has been utilizing since 2019 through the Elucd platform. The proposed addendum to the agreement with Zencity will continue the Blockwise key performance indictor surveys to measure trust and identify concerns, and the Pulse survey ad-hoc limited time survey feature used to answer specific questions.
BACKGROUND
In March 2019, City Council approved an agreement with Elucd Inc. providing access to the Elucd public opinion research platform which delivers surveys to Redondo Beach residents via targeted digital advertisements. The responses assisted the Police Department through survey results that identify critical matters of perception and provide actionable data through a robust platform to allow for analysis and follow-up on items of concern with residents and visitors to Redondo Beach. In early 2021, Zencity acquired Elucd and maintained the polling services that the Police Department has been utilizing. On March 16, 2021, City Council approved a contract with Zencity for continued use of the public opinion and engagement tools. Approval of this addendum will allow for continued use of Zencity products through October 2022.
Zencity delivers short, confidential surveys to Redondo Beach residents through digital advertisements. The surveys are delivered to residents through commonly used apps and websites using technology to reach all corners of our city's population. Using highly targeted digital advertisements allows to r...
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