To: MAYOR AND CITY COUNCIL
From: LAURIE KOIKE, INTERIM COMMUNITY SERVICES DIRECTOR
TITLE
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DISCUSSION AND POSSIBLE ACTION REGARDING THE PROPOSED TEMPORARY EXPANSION OF RIVIERA VILLAGE CERTIFIED FARMER'S MARKET IN THE TRIANGLE LOT DURING COVID-19 RESTRICTION LIMITATIONS; AND
WAIVER OF ADDITIONAL LOST PARKING METER REVENUE DURING THE TEMPORARY EXPANSION OF THE RIVIERA VILLAGE CERTIFIED FARMER'S MARKET DURING COVID-19 RESTRICTION LIMITATIONS; AND
DESIGNATION OF "NO PARKING" AND "TOW AWAY" AT ALL PARKING METERS AFFECTED BY THE TEMPORARY CLOSURE OF THE EXPANDED SECTION OF THE TRIANGLE PARKING LOT ADJACENT TO S. ELENA AVENUE ON SUNDAYS BETWEEN 7:00 AM AND 3:00 PM
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EXECUTIVE SUMMARY
In May, 2016 the City Council approved the relocation of the Riviera Village Certified Farmers Market ("The Market") to a section of the triangle parking lot adjacent to S. Elena Avenue between Avenida Del Norte and Via El Prado. Since the relocation, The Market has successfully operated in the triangle parking lot and has been a popular destination for residents. Due to Covid-19, The Market was closed temporarily from March 14, 2020 to May 24, 2020 but has been open consistently every Sunday from 9:00 am to 2:00 pm since re-opening. However, The Market is operating with a decreased number of vendors due to the Los Angeles County Public Health Department (DPH) Covid-19 restriction limitations. The organizers of the Market, Start to Finish Event Services, Inc., and the RVA BID are requesting to temporarily expand the current footprint of the market from 58 parking spaces to 81 parking spaces during the Covid-19 restrictions. This expansion would allow an additional fourteen vendors to return to The Market.
BACKGROUND
In September 2010, the City Council unanimously approved the creation of a Farmer's Market in Riviera Village organized by the Rivera Village Business Improvement District (RVBID). This Market was to be in addition to the City's weekly Farmer's Marke...
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